WebApr 15, 2024 · April 15, 2024. When 22-year-old K-pop star Yang Joon-il performs onstage, he slays. Sporting an oversize, printed jacket over a sleeveless black jumpsuit, he jumps in the air, dances on a chair ... WebJul 5, 2024 · A key asset that Korean stars offer the brands is their formidable influence, especially on the younger millennials and Gen Z generations active on social media. “Compared to conventional global stars, K-pop stars’ online presence is pretty much unbeatable,” said Kim Min-jung, head of the fashion promotion company KN Company.
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